Must be located in Australia - 100% remote work is possible | Within the scope of a freelance activity (ca. 20 hours / month), we have the following tasks to assign for an experienced:
Freelancer Digital Sales and Marketing Specialist for Australia (all genders)
Tasks and responsibilities
Social Media Management
- Identify and manage the most effective social media channels for engaging with B2B and B2C audiences in the hand tools industry
- Plan and schedule content using our social media management tool, ensuring a consistent and impactful presence across platforms
- Create engaging, customer-focused content tailored to platforms like Facebook and Instagram
- Manage community interactions by responding to comments and messages
- Optimize social media performance to increase reach, engagement, and brand impact, using data-driven insights to refine strategies
- Support influencer collaborations by identifying potential partners, coordinating campaigns, and ensuring alignment with our brand values
Digital Sales and Marketing
- Develop and update sales content tailored to the Australian market
- Collaborate with the KNIPEX Online Marketing Team to manage online campaigns, like social media ads or email marketing
- Coordinate online marketing activities with selected customers
- Analyze key performance indicators such as traffic, conversions, and campaign performance by product and region, providing actionable insights
- Monitor market trends and competitor activities in the digital space, identifying opportunities to stay ahead in both the B2B and B2C sectors
Preferred Profile & Skills
- Fluency in English is required
- Proven experience in digital marketing and social media management, ideally in both B2B and B2C environments
- Results-driven mindset with a focus on achieving measurable outcomes
- Understanding of local market and cultural nuances to create relevant and engaging content
- Strong communication and collaboration skills
- Ideally, a degree or professional training in marketing, sales, or a related field
- Interest in the tools industry or a willingness to learn about hand tools
- Experience with influencer marketing or partnerships is a plus
- Work Schedule: will require working outside of 9-5 from time to time to work in with EU time zone
Are you interested to learn more about this freelance opportunity?
Please click on the red button and apply now.
With your application, please send us your CV/profile and any other documents you would like to share with us, as well as your hourly rate (EUR) for this position.
We value diversity and therefore welcome all applications - regardless of gender, age, nationality, ethnic and social background, religion, disability, sexual orientation or skin colour.
Do you have any further questions? Please do not hesitate to contact us:
E-Mail: bewerbung@knipex.de
Phone: +49 202 4794-3338
About KNIPEX
Since its founding in 1882, KNIPEX has grown from a small pliers smithy into a globally successful company.
Today, KNIPEX stands as the leading manufacturer of pliers for professional users worldwide, delivering innovative solutions that make work more effective, efficient, and safe.
For over 140 years and across four generations, we have passionately pursued our goal of being the best pliers manufacturer for our customers and users. With a clear focus, uncompromising standards, and a steady stream of fresh ideas, we continue to raise the bar in our industry.
Our brand is trusted by professionals around the globe, and we are committed to consistently earning and strengthening that trust every day.
